WHY I PREFER PRADA OVER ALTERNATE LUXURY BRANDS

Prada is gaining fame as the years go by. Many handbag competitors are shocked by Prada's expanding revenues but are nowhere near Prada's level. Manufacturers are puzzled as to why so many people choose Prada over Gucci and Chanel. This article shall discuss Prada's brand superiority and why it defeats its competitors by a considerable margin.

WHY PRADA IS SO SUPERIOR

Here are some of the reasons for preference for Prada bags:

1. CONSISTENCY

PRADA HAS NEVER FAILED TO DELIGHT ITS CUSTOMERS. THE COMPANY VALUES DESIGN CONSISTENCY AND CUSTOMER DELIGHT. PRADA HAS MANAGED TO SURVIVE IN THIS COMPETITIVE INDUSTRY FOR OVER A CENTURY. IT HAS BEEN ABLE TO CONSERVE ITS DESIGN AESTHETIC AND KEEP IT EXCLUSIVE TO ITS BRAND.

2. MATERIAL AND DESIGN CHOICES

PRADA'S DESIGN AND MATERIAL CHOICES ARE GENUINELY ELITE. SINCE PRADA'S BUSINESS ONLY ALLOWS ITS FAMILY MEMBERS TO BECOME DESIGN DIRECTORS, ITS ANCIENT TECHNIQUES HAVE SURVIVED AND ADAPTED THEMSELVES TO DISPLAY A MODERN AND FUTURISTIC LOOK. APART FROM THIS, PRADA HAS ALSO INTRODUCED NYLON IN MANY OF ITS PRODUCT'S MAIN FORM FACTORS. ITS DESIGN AND MATERIAL CHOICES COME TOGETHER TO FORM A LUXURY BRAND THAT ELEVATES THE PERSON AND NOT THE BRAND.

3. TREND CREATION

SINCE PRADA'S PRODUCTS DON'T HAVE ANY DEFINING FEATURES WHICH MAKE THEM EASY TO IDENTIFY, COMPETITORS COPY ITS DESIGN. BUT THIS IS A BRILLIANT MARKETING STRATEGY DEVISED BY THE COMPANY. BY ALLOWING MANY OF ITS PLANS TO GET FORGED, THEIR BRAND IMAGE TRAVELS FAR WITHOUT RECOGNITION. ULTIMATELY, THESE DESIGNS BECOME FAMOUS AMONGST ORDINARY PEOPLE, AND PRADA BECOMES THE TRENDSETTER OF THE INDUSTRY. PRADA BECOMES A UNIVERSALLY RECOGNIZED BRAND WITHOUT ANY PROMOTION. IT IS THE RESULT OF BRAND SUPERIORITY AND INNOVATIVE MARKETING.

4. FUNCTIONALITY

IN TERMS OF FUNCTIONALITY, PRADA WINS. THE LUXURIOUS ITALIAN GIANT SPENDS A LOT OF TIME AND MONEY TO MAKE ITS PRODUCTS EASILY USABLE. THE HEAD DESIGNER, MIUCCIA PRADA, BLUNTLY STATES, "MY JOB IS TO SELL." FOR THE MASSES TO LOVE A PRODUCT, IT NEEDS TO BE EASILY USABLE, EVEN BY THE UNTRAINED EYE, WHICH DOESN'T THINK OF PRADA AS A LUXURY BRAND. IT SHOULD HAVE THE HIGHEST QUALITY MATERIAL THAT MONEY CAN BUY.

COMPARING PRADA, GUCCI, AND CHANEL

LET US COMPARE PRADA AND GUCCI & COMPARE PRADA AND CHANEL BELOW.

1. HISTORY

PRADA WAS THE FIRST COMPANY TO EMBARK ON THE FASHION INDUSTRY'S ENDEAVORS, WHICH ALREADY PROVIDES PRADA AN UNFAIR ADVANTAGE. IT IS BETTER ESTABLISHED SINCE HISTORIC TIMES. ON THE OTHER HAND, GUCCI AND CHANEL SET THEMSELVES MUCH LATER. HISTORICALLY SPEAKING, PRADA HAS BEEN A MUCH MORE DOMINANT SOURCE OF ELITE STATUS SYMBOLS, WHILE GUCCI AND CHANEL EVOLVED AS LUXURY BRANDS A LOT LATER.

2. DESIGN

PRADA HAS ALWAYS FAVORED MUTED DESIGNS THAT ARE VERY EYE-CATCHING BUT VERY DISCREET AS WELL. PRADA FOCUSES ON THE DESIGN AND NOT SHOWCASING ITS BRAND TO GAIN CUSTOMERS. OTHER BRANDS LIKE GUCCI AND CHANEL HAVE THEIR BRAND NAMES EMBOSSED UPON EVERY SINGLE PRODUCT, WHICH IS HONESTLY A BIT TOO EXCESSIVE. IT SCREAMS," HEY, LOOK AT ME; I OWN A GUCCI/CHANEL PRODUCT!" GUCCI AND CHANEL HAVE GREAT DESIGNS, BUT THEY DON'T MATCH PRADA'S SUPERIORITY.

3. PRADA

EVEN THOUGH PRADA'S PRICES ARE HIGHER THAN THE OTHER LUXURY BRANDS, PRADA ALSO BRINGS A LOT MORE TO THE TABLE. WHEN CONSIDERING QUALITY, DURABILITY, AND USABILITY, PRADA CHECKS ALL THE BOXES. ON THE OTHER HAND, GUCCI PRODUCTS HAVE EXCELLENT BUILD QUALITY, BUT MANY OF ITS PRODUCTS ARE NOT SUITED TO ROUGH, DAILY USAGE. IT IS NOT A MISTAKE GUCCI HAS MADE; THEY ARE JUST NOT BUILT FOR THAT PURPOSE. SIMILARLY, CHANEL HAS AN ELEGANT DESIGN, BUT MANY OF ITS PRODUCTS DO NOT HANDLE ROUGH USAGE WELL. THEIR PRODUCTS HAVE AN ELEGANCY THAT OTHER PRODUCTS DON'T HAVE, AND THEIR PRODUCTS ARE NOT FOR ROUGH-AND-TOUGH USE.

CONCLUSION

EVERY BRAND IN THE MARKET HAS ITS PROS AND CONS, BUT NO COMPANY MAKES TERRIBLE PRODUCTS. EVERY COMPANY HAS A PARTICULAR THING THAT IT FOCUSES ON, BUT PRADA EXCELS IN MOST CASES. HENCE, I AM PARTIAL TO PRADA, AS I FIND IT THE BEST ALL-ROUNDER IN EVERY FIELD, WHICH OTHER ALTERNATIVES FAIL TO OFFER.